Business Case — April 2026 — Confidential

Canva Enterprise for Tishman Speyer

Consolidate content creation, track performance, connect your AI investment to branded design, and empower every team to create on-brand across all 37 markets.

What we're proposing

Adopt Canva Enterprise as Tishman Speyer's unified content creation and brand management platform. Consolidate capabilities spread across PowerPoint, Brandfolder, and Sprout Social into one system — reducing tech spend, speeding up production, and giving leadership full visibility into content performance. Canva connects natively to CopyMaker GPT through ChatGPT Enterprise — any team can prompt and receive a branded presentation without switching tools.

Corporate Marketing Rockefeller Marketing Zo Marketing Zo On-Site Studio Marketing Studio On-Site PM & Leasing Acquisitions Development Investor Relations Investor Marketing HR Executive Broker Network
100-150
Phase 1 Seats
750-1,000+
Full Trajectory
10-11x?
Phase 1 ROI

Phase 1 ROI (100-150 seats)

Production time savings~$324K
Brand rework elimination$50K-$80K
Content search & reuse~$90K
Tool consolidationTBD
Onboarding acceleration~$25K
Phase 1 annual value~$490K-$520K+
Investment (150 seats)$45K
Phase 1 ROI~10-11x
Based on your team's data. Full deployment (750-1,000+ seats) projects to $3.4M-$3.7M+ annually.
131
Already on Canva
Why Canva Enterprise
What this solves
1

Prove how marketing drives revenue and lowers costs

Tracked sharing links show which materials drive engagement. Usage reports show team output. Time savings translate directly to cost reduction. Marketing proves its impact with real numbers.

No trackingPage-level analytics
No output dataFull usage dashboard
2

Full visibility into what's being created, used, and performing

Admin dashboard shows who's creating what, which templates are used, how often, and how external audiences engage with shared content. Everything in one place.

100+assets/month (just two teams)
25-50design requests/pod/week
3

Connect all teams into one cohesive workflow

Every team creates content in one platform with shared assets, centralized templates, and real-time collaboration. Marketing shifts from reactionary to strategic.

1-2 weeksMinutes to hoursrequest to delivery
5+ tools1 platform
4

Brand consistency with easy independent creation

Locked templates let teams create on-brand materials with marketing management at ease. Brand Kits enforce fonts, colors, and logos automatically. All assets in one place with Box integration.

10-15% rework0%with locked templates
5

AI integration that accelerates everything

Canva is an AI-first platform. CopyMaker GPT connects natively through ChatGPT Enterprise via MCP — teams stay in ChatGPT and get branded presentations without switching tools. At Canva Create (April 15-16), the next generation of AI capabilities will be unveiled.

Magic DesignPrompt to presentation
Magic WriteBrand-voice copy
Magic EraserObject removal
Leonardo.AiAI image + videoIncluded free
AffinityPro design suiteIncluded free
Bulk CreateScale content fast
Explore all AI features → Integrations + Open API →
Return on Investment
Projected annual value

Hover any row for assumptions.

Value driverEstimated annual impact
Production time savings~$324,000
30 marketing team members x 3 hrs/week saved x $75/hr x 48 weeks.
Brand rework elimination$50K-$80K
10-15% of team time reworking off-brand decks. Locked templates eliminate this.
Content search + reuse~$90,000
30 employees x 50 min/week finding assets x $75/hr x 48 weeks.
Tool consolidationTBD
Brandfolder, Sprout Social spend to be confirmed.
Onboarding acceleration~$25,000
New hires productive ~2 weeks faster.
Phase 1 annual value~$490K-$520K+
Investment (150 seats)$45,000
Phase 1 ROI~10-11x return

Phase 1 uses your team's actual data. Full deployment uses Forrester TEI benchmarks. Tool consolidation savings added once spend is confirmed.

Phase 1 Investment
Cost proposal

All-inclusive. This is the investment to kick off Canva Enterprise for Tishman Speyer.

100 Users
$30,000
per year
$25 / user / month
  • Full Enterprise platform + all AI
  • Brand Kit + locked templates
  • SSO/SAML with Azure AD
  • Box integration
  • ChatGPT Enterprise MCP
  • 100M+ stock assets

Does not include implementation, onboarding, or dedicated support.

150 Users
$45,000
per year
$25 / user / month
  • Everything in 100-user tier, plus:
  • Implementation + onboarding + training
  • Dedicated CSM + Technical Account Manager
  • 40+ custom designs from Canva Design Team
  • Affinity + Leonardo.Ai (included free)
  • Department Brand Kits + approval workflows
  • Priority support

Cost offsets: Canva can replace tools like Brandfolder and reduce reliance on PowerPoint and Sprout Social, consolidating tech spend under one platform.

Company Rollout
Phased approach

Start with marketing, prove the model, expand across the organization.

Phase 1
Marketing Teams
100-150 seats
Corporate Marketing, Rockefeller, Zo, Studio. SSO, Brand Kit, Box, ChatGPT MCP.
Phase 2
Cross-Functional
250-500 seats
PM, Leasing, Acquisitions, Development, IR, HR, brokers. Department Brand Kits.
Phase 3
Enterprise-Wide
750-1,000+ seats
All 37 markets. AI workflows company-wide. Full analytics. Tech consolidation complete.
Path Forward
Next steps
1

Executive alignment

Confirm scope, budget, and timeline.

2

Security + procurement

NDA (in progress), security questionnaire (complete), contract terms.

3

ChatGPT integration workshop

Configure CopyMaker GPT + Canva MCP and demo the workflow.

4

Launch Phase 1

SSO, Brand Kit, locked templates, Box integration, team training.

Canva Create — April 15-16, Los Angeles. Alicia is attending. Canva will be unveiling new AI and platform releases that Tishman Speyer can leverage immediately.